I recently read an article written by Twosides (twosidesna.org) titled "Reaching Consumers in an Environmentally Responsible Way: The Return of the Printed Catalog". I thought it did a complelling job highlighting the value and benefits of printed catalogs to help marketing efforts which more often than not are awash in a sea of digital efforts.
Since this is a blog I'll provide my "crib" notes:
Why?
In this crowded media environment, sometimes it makes sense to do something different to stand out from the crowd.
Like most successful 3rd generation owner/operators Bryan has spent his entire life in the family printing business. You see, Bryan understands the challenges of carrying on a 3rd generation business (established in 1912) and how important it is that you are “all in”. The driving force behind Bryan’s commitment to the company, his team mates, and most importantly its customers and the continued success for all stakeholders is the legacy left to him by his father and grandfather. According to Bryan “you will not last in business, especially a business as complex and ever evolving as the printing business, unless you are completely committed to its success”.
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