Swift Blog

Greenwashing

Greenwashing Leads To Misleading Anti-Paper Statements

Greenwashing is “disinformation disseminated by an organization so as to present and environmentally responsible public image (Oxford)”. You and your family and friends have, more than likely, been exposed to Greenwashing without even knowing it. When you receive invoices and other corporate information in the mail you are, more likely than not, encouraged to “Go Green – Go Paperless” or “Choose e-billing and help save a tree”. What those messages are really saying is allow us to serve you digitally so we can cut costs and improve profits.

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The Chess Capital of the United States

chess capital of united states

The World Chess Hall of Fame (WCHOF) celebrates one of the world’s classic and best-loved games. It has distinguished St. Louis as the chess capital of the United States, a national and international destination for chess, art and history lovers alike. Additionally, the WCHOF is home to Guinness World Records' Largest Chess Piece.

As the WCHOF expands it is with great pleasure Swift Print Communications was selected to help with the privacy graphics during the renovation from old to new. We started with a city block of blank windows measuring each for exact width, height and distinguishing features. From there we created a schematic labeling each so the design team could build creative renderings showing how it would look at completion before even starting.

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Innovation in Print

As we turn towards a new year I have a tendency to reminisce on the past and ponder the speed in which technological advances are made. It is mind boggling! I was just reading an article where the US has launched its 26th SpaceX rocket this year – since when did rocket launches happen so frequently they became non-news?

As I was thinking about that I began to think (as I usually do) about the advances in the print industry. Johannes Gutenberg invented the printing press (arguably one of the most important inventions in history) in 1450. That simple platen press was the method everyone used until the invention of the “offset press” in 1875 a mere 425 years. The offset press, which still produces the “bulk” of printed pages, yet it is steadily losing page counts to “digital” presses which were invented and placed into production as early as 1959 (Xerox’s 1st machine weighed more than 650 pounds and was apt to catch fire). Widespread adoption of “digital” presses didn’t really occur until the early 1990’s. So, if my math is correct, offset’s reign lasted about 115 years. The new frontier seems to be “inkjet” technology which burst on the commercial printing scene in 2015. The technology has an astounding ability to disperse 165,000 droplets per second (sure beats setting type by hand!) allowing for photographic quality printing – our Holy Grail. Will “digital’s” reign last a mere 25 years?

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The Latest News

roll-labels

Did you know I'm stuck on you?

Actually, I'm here to help you when you need your message to stick around. It's not rock and roll but our service for printing decals in rolls cut to any shape is pretty cool.

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Keeping It Clean

new-menu-printing

Did you know we can digitally print flyers on a special stock so can they be cleaned and reused?

This allows you to clean and sanitize your graphics using any non-abrasive multi-surface cleaner.

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What’s in your Cup?

Use it or trash it?

I love this analogy!

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The Swift Way

I was honored to have been chosen to write a Blog for our new and exciting website (Swiftprint.com).  The very first thing I did was to Google “what is a blog”, and then I called my mother to share my excitement!  

Here’s the real deal.  I’ve read a ton of blogs over the years, and I actually do know what one is.  You can call what I write a blog, but what I’m actually starting on here is more of a journal about why I choose to be a Swift team member and what Swift Print Communications means to me and my customers.  

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Practice Gratitude

The simple truth for me is, there was a time when Life in every way was beautiful, amazingly wonderful and a tremendous gift until my thoughts get wrapped around a difficult circumstance, situation or task, then I tell myself how difficult and unacceptable it is and life's no longer so simple or beautiful. All I is see is the problem and I bounce from problem to problem...

Then I would tell a few people my new problem and with each telling it grows even more toxic in my mind.

When I began to practice gratitude in all conditions and under all circumstances I was slowly, able to Let these stories go.

Recognition of or our present circumstances is enough. No need to label it a problem- it’s just life happening, no need to personalize it.

Take necessary actions, if needed still more action whatever is required, still practicing gratitude in all things. It will pass. Thoughts always pass. What keeps a thought lodged in our mind, is our resistance. Lean into life. You can do this.

We don't even recall our huge dramas, obstacles, horrible problems, from years, months and even a few weeks ago.

You are magnificent. Lean into life. Walk towards whatever seems to difficult. Make this a practice.

Freedom...

Giving Thanks

Partners and Friends,

As we approach Thanksgiving and the holiday season the entire team at Swift Print Communications and  I want to take a minute to share our sincere thanks for th partnership, support, friendship and loyalty you’ve shown us this year.

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Phone: (314) 991-4300