Swift Blog

Design trends change. Fonts change. Even the way people browse catalogs and ads shifts over the years. However, some marketing techniques remain timeless. They strike chords so profoundly rooted in human psychology that they deliver results decade after decade.

Want proof? Look no further than the grand controls in the Who’s Mailing What! database. “Grand controls” are direct mail campaigns that have run for years (sometimes decades) because they continue to work. Studying them reveals which offers and techniques consistently resonate with audiences.

Sustainability has become a core value for many consumers and businesses. However, as brands rush to position themselves as environmentally responsible, a growing challenge has emerged: greenwashing.

What exactly is greenwashing? Greenwashing is the practice of making misleading, exaggerated, or unsubstantiated claims about a company's environmental practices or a product's eco-friendliness. Greenwashing can take many forms, from buzzwords like "eco-friendly" and "natural" on product packaging (with no supporting evidence) to images of greenery and leaves in a direct mail piece that implies sustainability without proof.

Not every print piece needs a “wow” factor, but what happens when it does? Maybe you are launching a new line of high-end clothing or cosmetics or have an audience for luxury goods you want to impress. That’s where print embellishments come in. Print embellishments are visual or tactile add-ons that create a higher level of engagement than even the best 2D designs can do.

When you need that extra “wow” factor, consider one of the following options:

If you listen to all the buzz, you’d need many data points to create relevant, personalized mailings. The reality is that sometimes, name and address are enough. Let’s look at three ways to use a single data point to create more relevant mailings than you might expect.

1. Geographic mapping.

Partners and Friends,

As we approach Thanksgiving and the holiday season the entire team at Swift Print Communications and  I want to take a minute to share our sincere thanks for th partnership, support, friendship and loyalty you’ve shown us this year.