Marketers intuitively understand what surveys have told us for years: Direct mail ROI rises dramatically when direct mail is part of an integrated, multichannel marketing strategy.
According to NAPCO Research, response rates from direct mail campaigns increase by 41% when used as part of an integrated marketing campaign compared to mailings not integrated with other channels. ROI rise nearly 63%.
One way to make a strong impression with printed material is by incorporating embellishments like specialized coatings, textured finishes, and custom die cuts. While these enhancements are not new, many businesses are unaware that they are both accessible and affordable, whether you are printing offset or digital.
Which of these popular enhancements might capture the attention of your target audience?
If you manufacture food or beverages, you know how difficult it is to stand out on the retail shelf. But what if you could do something simple: turn heads and win new customers without changing the primary product? You can—it’s limited edition labels and packaging.
Let’s say you produce craft beer, and there is a jazz festival in your local area every year. So, for the festival, you create a “pick your favorite” limited edition line of labels featuring different instruments, such as saxophones, trumpets, and trombones. You can also design labels featuring jazz greats such as Louis Armstrong, Miles Davis, or Dizzy Gillespie. Add the name of the festival and the year, and you will have a powerful marketing tool that every craft beer enthusiast at the festival will want to buy.
In today's saturated market, consumers are bombarded with countless options, making it easy for your brand to get lost in the noise. However, implementing the right strategies ensures that your brand remains at the forefront of your customers' minds.
1. Promote Your Unique Selling Proposition (USP).
As the summer sun blazes and your competitors take time off, you should be gearing up. Summer is the perfect time to review and prepare your content strategy for your fall marketing blitz. Here's how to turn the summer lull into a productive season for your business.
1. Think Ahead with Fall Themes
Are you selling into the B2B market? Then you know that an increasing number of stakeholders are involved in the purchase process, and sellers face a more complex buyer's journey than ever before. How do you break through? Content marketing (and lots of it)!
Printed materials such as direct mail, newsletters, and multi-piece kits are well suited to selling into the B2B market. Once delivered, these pieces often remain visible for days, weeks, or even months during the various stages of the research and decision-making process. Printed pieces can also be easily shared between team members.
When creating successful direct mail campaigns, the U.S. Postal Service (USPS) is the ultimate expert. Here are five of its most helpful tips for creating foolproof direct mail campaigns:
1. Choose Your Format Carefully.
Increasingly, brands are jumping on the bandwagon of environmental sustainability. Consumers want to do business with brands that are kind to the earth, and brands are giving consumers what they want. However, just making sustainability claims isn't enough. You have to back them up.
Among the recent studies showing a growing preference for sustainably produced products is the "Business of Sustainability Index" from GreenPrint, which helps businesses reach and promote their sustainability goals. In its study, GreenPrint found the following:
One often overlooked aspect of maintaining a solid brand presence is regularly refreshing your marketing collateral. From direct mail to marketing emails, here are five ways to update your design and keep it fresh.
1. Update your colors.
How do you stand out when so many companies compete for the same customers? One way is through dimensional print. These innovative print pieces go beyond the traditional flat surface, offering tactile and interactive experiences that captivate audiences and drive engagement. From pop-up designs to textured finishes, dimensional print can take your marketing efforts to the next level.
Let's look at some examples:
Using recycled paper is essential in moving toward more sustainable printing, but it’s not the only one! For those who want to be friendly to the earth, here are five other ways to incorporate sustainability when designing and ordering print materials.
In today's digital age, it's easy to overlook the enduring impact of print media. While digital marketing offers unparalleled reach and flexibility, there are certain situations where print simply outshines its digital counterparts. Here are five scenarios where print comes out on top.
Whether you're creating an advertisement, a direct mail piece, or website content, compelling marketing copy can capture attention, evoke emotion, and, ultimately, drive sales. To achieve this, marketers often tap into six primary motivators that resonate with consumers deeply and personally. Let's take a look.
